YITH Infinite Scrolling plugin captures this idea and apply it to your online shop! customers spend very little time surfing through your website and are

YITH Infinite Scrolling Premium Features

• Enable infinite scrolling for one section only (shop, blog, etc.).
• Upload a custom loading image.
• Enable infinite scrolling to as many sections as you like.
• Manage each section through its own option panel.
• Choose pagination type among “infinite scrolling”, load more button” and “ajax pagination”.
• For “infinite scrolling” pagination you can choose among a set of preset loader icons or upload your own.
• For “load more” button pagination, you can set the label for the button and add one or more customisation classes.
• Choose animation for content loading.
• Page URL can be automatically updated every time new elements are loaded in AJAX. This will also let your users be taken back to the where they had left.